I’m Celine Landry, a B2B IT Copywriter who’s closed the deals your content needs to WIN
That’s why I make your content work harder — with words that connect like a conversation and convert like a closer.Because I’ve sat where your buyers sit and where your sales team stands, I know what it takes to close the gap.
Let’s Cut To The Chase: Why Work With a B2B IT Copywriter
I have a disturbing opinion:
Most B2B IT content sounds the same. Safe. Robotic. Forgettable.
In fact, it’s not just a style issue — it’s a sales problem.
And behind every data-driven solution is a real decision-maker thinking:
“Will this help me succeed, look smart, or avoid risk?”
If your content doesn’t speak to that, your leads go cold — no matter how innovative your offer is.
If that sounds familiar, you’re in the right place.
If you’re tired of content that doesn’t sell, partnering with a B2B IT Copywriter ensures your message actually earns attention and drives results.
From Sales Floor To Sales-Focused
I didn’t start in marketing. Instead, I spent 20+ years in the trenches of enterprise B2B sales — in big tech and cybersecurity — navigating long buying cycles, running discovery calls, and closing high-figure deals while building relationships that lasted years.
I closed high six-figure deals and led sales cycles that spanned months to years.
And through it all, one thing bugged me:
But the content didn’t help.
White papers, websites, emails — most of it was confusing, dry, and disconnected from what buyers actually cared about.
That’s when I made the switch.
That’s why today, I combine my sales savvy with sharp, strategic copywriting to help tech companies simplify complex offers, stand out in competitive markets, and convert ideal buyers — as your dedicated B2B IT Copywriter.
And the best part? I still sell every day. Only now, I do it with words.
So, How Does a B2B IT Copywriter Help You?
Here’s what that experience means for you
So if you’re tired of explaining your value over and over — and ready for a copywriter who gets it fast, speaks “buyer,” and writes with clarity and edge — you’re in the right place.
I speak fluent “IT buyer”
I understand both sides of the table.
Your audience wants clarity, not jargon. I help you cut through the noise with messaging that connects like a human and converts like a pro.
English + French (Canadian) = double the reach
Need bilingual SEO-friendly content? I’ve got you.
From landing pages to email sequences, I write naturally in both languages — no awkward translations, just results-driven clarity.
Strategy meets storytelling
I don’t just “write content.” I help you craft messaging that aligns with your buyer’s journey, your funnel, and your goals — while making you sound like you (only better).
Fast understanding, low maintenance
I’ve written for SaaS platforms, telcos, financial automation tools, and more. You won’t have to explain things five times — I get up to speed fast and deliver copy that feels on-point from the start.
Finally…
Why I Do This as a B2B IT Copywriter?
I believe great content is great customer service: it respects your buyer’s time, reduces friction, and builds trust — while driving results.
My mission is simple:
To bring clarity, personality, and humanity back into B2B content.
Because when your message is clear, your buyers decide faster — and that drives growth.
Ready to Make Your Content Work Harder?
Let’s turn your complex message into clear, confident copy that connects and converts.